for The Cause: Brightpath
For my Visual Communication and Advocacy class, the assignment was to create a concept for a hypothetical organization advocating for a cause and design promotional materials. I developed BrightPath, a conceptual life skills app to teach underserved youth practical skills often not taught, such as computer literacy, online safety, cooking, job preparation, and personal hygiene, like putting in a tampon. Inspired by my mentorship experiences, I created a comprehensive brand identity that refined my skills in typography, color theory, layout design, and branding.
Style Guide
This style sheet outlines the chosen colors, typography, and branding elements, serving as a guide to maintain a cohesive brand identity
Social Mockups
The social media mockups incorporate the motif of phones and notifications to reinforce our identity as an app, with interactive designs like “Spot BrightPath” encouraging engagement and keeping users swiping.
Trifold Brochure
The trifold brochure allowed me to explore engaging call-to-action elements, like "Download Now," while crafting essential text to draw in users. I also designed a preview of the app layout and experimented with overlapping images and bold visuals to create a dynamic and inviting design that highlights the mission.
logo
The logo family features a flashlight icon paired with typography that follows the natural shape of light leaving a flashlight, with a simplified text-only adaptation (bottom right) for versatility and clarity in smaller applications.
Mood Board
The mood board uses playful blue and yellow tones to appeal to middle and high schoolers, with a flashlight motif symbolizing guidance and self-development, illuminating visuals that represent the practical skills to be taught.
